Habit 2 is the first or mental creation. It's based on imagination -- the ability to envision, to see the potential, to create with our minds what we cannot at present see without eyes; and conscience -- the ability to detect our own uniqueness and the personal, moral, and ethical guidelines within which we can most happily fulfill it.

To Begin with the End in Mind means to start with a clear understanding of your destination. It means to know where you're going so that you better understand where you are now and so that the steps you take are always in the right direction.

Excerpt from The 7 Habits of Highly Effective People by Stephen R Covey